How it works

One spine for a study — from brief to client-ready output

SemanticMap is built around how research teams actually work: shape the study, capture the conversation, analyse depth or scale, then hand stakeholders something they can open without a seat.

Where are you starting?

Pick the path that matches the work on your desk. Everything below sits on the same platform.

I have recordings

Interviews, focus groups, or calls — from transcript to citable insight.

Interviews & groups
Beta

I have survey open-ends

Thousands of free-text answers — codebook, classify, crosstab, export.

Survey coding
In development

I am designing a study

Turn notes and a brief into a proposal, guide, and screener before fieldwork.

See the design step

The study spine

Four stages. Live steps are available now. Expanding and in-development steps are marked so you always know what ships today.

01

Design the study

In development

Before any recording exists, turn a messy brief into the paperwork fieldwork needs — by talking it through.

  • Brainstorm objectives, markets, and method in a conversation
  • Draft a proposal, discussion guide, and screener as structured documents
  • Revise in plain language — each change reworks the whole document
02

Capture what people said — and showed

Live · expanding

Upload audio or video from interviews, groups, or calls. The audio track is transcribed with speakers and timestamps today. The picture itself joins the analysis next.

  • Audio and video files accepted
  • Speaker separation and time-coded transcripts
  • Multi-language transcription for multi-market studies
Coming next in this step
  • Ask questions about what happens on screen, not only in the transcript
  • A chronological timeline of on-screen moments — gestures, reactions, objects, screen shares
See interviews & groups →
03

Analyse depth and scale in one place

Live

Two engines on shared foundations: structured analysis of conversations, and controlled coding of open-ended survey answers.

  • Six analyses from one interview upload — concepts, takeaways, personas, and more
  • Grounded chat: every answer cited to a verbatim
  • Survey codebook you control, every response classified, crosstabs with significance
  • Guided by your discussion guide or research objective when you upload one
See survey coding →
04

Deliver something a client can open

Live

The last mile is the same whether you analysed sessions or surveys: get it out of the platform without losing the evidence.

  • Word, PDF, and PowerPoint where entitled
  • Coded Excel that merges back into your survey dataset
  • Read-only share links — no account, no seat for the recipient
  • Roles so reviewers can read without altering the analysis

Depth and scale in the same account

Most consumer programmes mix methods: groups and IDIs for why, open-ends for how many. SemanticMap keeps both engines under one login, so the story does not fracture across tools.

Ready to walk through it on your own data?