Fast AI Insights for Qualitative Research

Skip the manual review. Get immediate conversation insights that drive smarter, faster decisions.

Time Efficiency

82% Time Savings

Eliminate manual transcription and analysis. What used to take weeks now takes minutes.

8x faster insights
Cost Efficiency

Reduce Costs by 75%

Lower your research costs dramatically by automating expensive manual processes.

Higher ROI on research
Strategic Value

Make Better Decisions

Uncover hidden patterns and insights across multiple interviews. Discover demographic trends that transform your research into actionable strategy.

Data-driven strategy

Industry leading powerful AI-Driven features

Perfect Transcription

Convert audio & video to text with very high accuracy in any language, saving time and ensuring precise data capture.

T
00:03 - 00:10 | Thomas

What do you usually look for in luxury cosmetics packaging?

S
00:11 - 00:15 | Sarah

Honestly, it should look nice on my shelf, but if it's hard to open or messy, I won't buy it again.

T
00:16 - 00:22 | Thomas

So would you say functionality outweighs aesthetics when you're making a purchase?

Experience Real-Time Transcription

Press play to hear the audio and watch as our AI transcribes it with perfect accuracy, even with a challenging audio

0:000:00

Speaker Identification

Accurately distinguish between different speakers in conversations for targeted insights, even in big focus groups.

👩
Sarah
Marketing Manager
Focus Group: Cosmetic Products and Sustainability
Age: 35FemaleMarried, 1 kid
Values high-quality packaging for premium products and observes trends in the cosmetics industry.
👨
Thomas
Environmental Engineer
Focus Group: Cosmetic Products and Sustainability
Age: 28MaleSingle
Emphasizes the importance of sustainability and environmentally friendly packaging in the cosmetics industry.

In-depth Analysis

Dive deep into specific topics with comprehensive analysis and structured insights from your research data.

Deep Analysis
Product Selection
Packaging and Functionality
Sustainability
Packaging and Functionality

For luxury cosmetics, there's a balance between aesthetics and functionality in packaging. While high-quality packaging is expected for expensive products, functionality often takes precedence.

Packaging Preferences
AspectImportance
FunctionalityHigh
AestheticsMedium
MaterialIncreasing
"With a high-quality product, the packaging is very important to me. If I'm buying something expensive, I also want beautiful and premium packaging."
T6

Concept Analysis

Easier compare participant perspectives on key concepts across demographics to identify patterns and preferences.

Negative Opinion
Positive Opinion
Concept
Sarah
35, Female
Thomas
28, Male
IngredientsNo animal testingProduct dependent
PackagingHigh-quality for expensive productsLess plastic is better
SustainabilityTrend towards more sustainabilityGood for conscience
Price-PerformanceWilling to pay more for qualityImportant purchase criterion
EffectivenessExpected in premium productsDepends on product type

Multi-Interview Analysis

Analyze multiple interviews simultaneously to identify broader patterns and insights across different sessions and participant groups.

Unified
Analysis
22 participants
Focus Group 1
5 participants
Focus Group 2
6 participants
Expert Interviews
3 participants
User Testing
8 participants

Custom Analysis

Define your own research questions and get the most accurate AI-powered insights tailored to your specific needs and interests.

Analysis Settings

Suggested Topics
Comparison of consumer perceptions of sustainability in premium vs. regular cosmetics
Examination of perceived barriers to adopting more sustainable cosmetic products
Multi-dimensional analysis of the interplay between product efficacy, sustainability, packaging aesthetics, and price in consumer decision-making for luxury cosmetics
Analysis Type

Trusted By

We are proud to be supported in our development by leading startup accelerators.

Bryck
DigiHub
Security & Compliance

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Data Encryption

All data is encrypted in transit and at rest using industry-standard protocols.

EU Hosting Option

Option to host all your data exclusively on servers located in the European Union.

Data Processing Agreements

Comprehensive DPAs available to ensure legal compliance with data handling requirements.

Your GDPR Rights

Under the General Data Protection Regulation, we ensure all users have complete control over their personal data with the following rights:

Right to access
Right to rectification
Right to erasure
Right to restrict processing
Right to data portability
Right to object
Data Protection
Built into every feature
For detailed information about our data handling practices, please refer to our Privacy Policy and Terms of Service.
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